ABC&D Communications

After serving as director of communications for two international non-profit organizations and holding senior management positions with advertising/public relations agencies in Chicago and Nashville, Don founded ABC&D Communications in 2002.  Based in Franklin, Tennessee, the agency provides a full range of public relations services.

Don has represented clients in a variety of industries such as construction, education, energy, financial services, fitness, health care, hospitality, insurance, manufacturing, non profit, private equity, publishing, real estate and technology.  

He has received more than 20 professional awards and served on several boards and committees.  A former newspaper reporter and magazine editorial consultant, he also has been a contributing writer for several professional publications and a columnist for HomeLife magazine.

Don holds a Bachelor of Science degree in Psychology from Central Michigan University and a Master of Arts degree in Communication/Management from California State University, San Bernardino.  He also attended Nashville School of Law.

Don formed ABC&D Communications with a vision to work closely with a select group of clients, become a valuable member of each client’s team and help them achieve their business objectives through focused communication. 

His professional philosophy is based on the belief that strategy should drive all creative and tactical elements, and that the most effective programs and campaigns are those that use an integrated approach.  While many things go into a successful client-agency relationship, Don believes that trust is at the core of any partnership, and that character is every bit as important as sound strategy, dynamic creative and outstanding service.

Getting agreement up front on the big picture and what it will cost to achieve the established goals has, in Don’s experience, been the best way to develop a long-term partnership with clients.  Accordingly, he puts a good deal of emphasis on fully understanding his clients’ objectives, how each client will determine success and what measurements will be used in the evaluation process.